Logical Technology Advice

Commercialization Strategy
Strategic Communications
Independent Advocacy

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Doing business in the 21st Century has recently become a lot more complicated. Whether we like it or not, the way markets and commerce actually function is changing rapidly and irrecoverably, and while many of the practices of the 20th Century industrial era still dominate, they will nevertheless be subject to ever diminishing returns in this new highly networked and decentralized world.

Is your Company leading or following?

When the global marketplace goes through seismic shifts, the strengths of successful businesses can become their biggest weaknesses. One only has to look at the Finance and Automotive Industries, Newspapers, broadcast television or even Microsoft, to see previously dominant empires under threat.

Customers now have an over abundance of choice, but limited attention. They are less constrained by geographic market boundaries, and also less likely to become product-locked, moving as a herd if the word is out that the value-equation has changed. So businesses need to understand the communication channels of their target markets to listen and to learn, and to respond in accord with their present and future customers.

Commercialization Strategy

An important methodology for companies wishing to diversify and broaden their commercial strategies lies in understanding the difference between sustaining and disruptive innovations. Both types of innovation have their place, but it is a well established fact that the incremental improvements of sustaining innovations create the fertile ground for their own innevitable disruption.

What can you do to build competitive advantage when all the rules are changing? The answer may lie in your current organizational culture... <contact us to discuss>

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Kevin Kelly talks about the web's next 5,000 days.